Intangible assets: the guru of the big digital companies Baruch Lev talks about the financial value of ideas

Knowledge and skills, human resources, processes and methods: “intangible” values which become economic and strategic assets in the global competition. This is the topic of the special edition of the Oscar Pomilio Blumm Forum scheduled for 26 September in Pescara with Baruch Lev, professor of finance at NYU and highest authority on this subject

Watch the interview to Baruch Lev



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